Who You'll Look Up To?

The other day I was having conversation with an associate at the health club I just joined. (Never had time when I was working for someone else.) We started talking about our personal trainers. If you aren't familiar with the word, these are fitness professionals who have learned to figure out work-out routines based on personal strengths, needs and goals.

Anyway, Rick said something that struck me right in the middle of my eyes. "I got so baffled reading all the books and fitness magazines. Everybody has a different viewpoint of what rewards the best. I finally figured if I was going to work out, I might as well pick one expert, listen to them and put in action their program."

Later, as I was driving my sore body home, I was thinking about how appropriate Rick's comment was to internet marketing. Everyone's an expert. (Even people who didn't manage to sell their first eBook.) And there exist million programs, books, secrets, techniques and strategies that will work for you.

The problem is, you can very easily fall into what my favorite business school professor called, "Analysis Paralysis". That's where a lot of people are stuck. They keep reading, and it gets in the way of actually work on something.

***** I was guilty *****

I was guilty of this, too. I must have purchased several hundred dollars worth of books and courses before I found what was working for me, with my own internet business.

Luckily, the expert I decided to follow was, in hindsight, an extremely good choice. And by listening to his advice and listening to his ideas, I have designed a couple of thriving income streams.

My point isn't that my "guru" is the right one for everyone. The point is to choose one or maybe a few people you really respect, and model them. Of course, check out if they are truly successful in their own businesses first. But when you find someone you respect and whose style you like, listen to their advice and listen to what they suggest in their writings.

***** Save Your Brain *****

Following this tactic can save many brain cells that you would spend switching strategies and tactics. It avoids confusion and provides you a good point of reference from which to work.

You can lay out the reading and the searching for the newest eBooks. Suppose your guru knows the newest methods and will advise you of how well they work.

I'm not saying you never look at another eBook or eZine again, it's pretty much that when you have one principle star you watch, it's that much easier to see your way, working from home.

Who You'll Look Up To?
Following this strategy can save lots of brain cells that you would spend switching strategies and tactics. It avoids mix up and gives you a good point of reference from which to work.

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